Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see.



Sony-developed SORPLAS recycled plastics are used in our TVs to minimize virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA. What's more, our new packaging uses around 48% less plastic volume.

• The Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colours, replicating how we see the real world.
• Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro.
• Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple Airplay.
• Get high-quality 4K UHD movies on us with the BRAVIA CORE app.
• Game Menu puts all your gaming picture settings and exclusive assist features in one place.
• Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
• Take your PlayStation 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming.
• Enjoy engaging cinematic content the way the creators intended with support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.
• With Acoustic Multi-Audio and support for Dolby Atmos, sound positioning tweeters produce wider, elevated sound that matches the picture you see.
• Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars, reinforcing the center speaker channel for clearer, fuller dialogue and more immersive sound.
• Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.
• See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.
• Multi-position stand with two variations of flexibility standard low-profile setting for immersive viewing or raised to accommodate a soundbar.
• The Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.
• New packaging is 15% smaller and 12% lighter which optimizes transport efficiency and reduces CO2 emissions by as much as 15%.
• 3 year commercial onsite warranty.